With fearlessness and creativity, she literally dug her destiny out of the dirt. Rather than leaving her community, she found adventure and opportunity in one of the most forgotten parts of our country. The Growing Season tells the inspiring story of how a scrappy rural childhood gave Frey the grit and resiliency to take risks that paid off in unexpected ways. She spent much of her early childhood dreaming of running away to the big cityor really anywhere with central heating. With fearlessness and creativity, she literally dug her destiny.

Thanks to the millions of melons and pumpkins she sells annually, Frey has been dubbed “America’s Pumpkin Queen” by the national press. The youngest of her parents’ combined twenty-one children, Sarah Frey grew up on a struggling farm in southern Illinois, often having to grow, catch, or hunt her own dinner alongside her brothers. The Growing Season tells the inspiring story of how a scrappy rural childhood gave Frey the grit and resiliency to take risks that paid off in unexpected ways. Today, her family-operated company, Frey Farms, has become one of America’s largest fresh produce growers and shippers, with farmland spread across seven states. Her early negotiations became so legendary that Harvard Business School published some of her deals as case studies, which have turned out to be favorites among its students. Refusing to play by traditional rules, at 17 she began talking her way into suit-filled boardrooms, making deals with the nation’s largest retailers. Two years later, when the family farm faced inevitable foreclosure, Frey gave up on her dreams of escape, took over the farm, and created her own produce company. At 15, she moved out of her family home and started her own fresh produce delivery business with nothing more than an old pickup truck. She spent much of her early childhood dreaming of running away to the big city - or really anywhere with central heating. The youngest of her parents’ combined 21 children, Sarah Frey grew up on a struggling farm in southern Illinois, often having to grow, catch, or hunt her own dinner alongside her brothers. “A gutsy success story” ( The New York Times Book Review ) about one tenacious woman’s journey to escape rural poverty and create a billion-dollar farming business - without ever leaving the land she loves

The Growing Season by Sarah Frey